Jerome Sheffield has been involved in the media broadcast business since 1987.  He got his start serving as a news anchor in college for KPVU, the campus radio station.  After graduation from Prairie View A&M University where he majored in Mass Communications, he went to work for the Dallas Public School System as a videographer/producer for the district’s media department.  He has also produced a number of television programs including “Nate Newton Sports Arena” featuring Dallas Cowboys All-Pro Guard Nate Newton for the WB Network, “The Tom Bailey Sports Journal,” “Reel Critics,” “The Millionaire Sportsman” and “Street’s World” with nationally known radio personality Greg Street. Sheffield co-founded an independent film production company that began producing feature films in 2000, projects include “Playing for the Kitty” and “Thugz”, both of which received international distribution deals from Los Angeles based York Entertainment.  He also produced and co-wrote the action-drama “Repentance” Thugz II.